This initiative became a cornerstone of the Svitolina Foundation following the start of the full-scale war. Its goal is to build trust, strengthen relationships with international partners, and support Ukraine’s diplomatic objectives through sports.

Key areas of focus:

• Collaborating with the fundraising platform UNITED24 and the BringKidsBackUA initiative to reunite deported children with their families
• Hosting charitable events and initiatives
• Partnering with international organizations, embassies, Ukrainian communities, volunteers, and fans abroad
• Maintaining a strong presence in international media

Media reach since February 24, 2022 ~105 million impressions worldwide*

Through sports diplomacy, which combines athletic achievements and public engagement, Elina Svitolina serves as an ambassador for Ukraine on the international stage. As the founder of the Svitolina Foundation, her charitable initiatives and media appearances not only promote Ukrainian sports but also draw global attention to the humanitarian challenges facing Ukraine.

Social media

• Instagram: 1.7 million followers
• Twitter/X: ~160,000 followers
• Facebook: ~500,000 followers

Posts with high engagement often reach 1.5–2 times the number of followers due to shares, reposts, and algorithm boosts.

Estimated reach: 5–10 million views.

News media

Coverage by major outlets, including CNN, BBC, Reuters, NYT, Sports Illustrated, and others

Approximate reach per article or segment:

• CNN: ~10 million viewers
• BBC: ~10 million viewers
• Other platforms: ~15 million unique impressions

Estimated reach: 50–100 million impressions.

Sports media and blogs

Features on platforms such as ESPN Tennis, Tennis.com, and FirstSportz reach niche audiences with regular coverage.

Estimated reach: 10–20 million impressions.

Charity and public events

Impact through videos, posts, media campaigns, and public appearances at key events, such as:

• Atlantic Council (USA)
• Ukrainian House Davos (Switzerland)
• The Ministerial Conference on the Human Dimension of the Peace Formula (Canada)
• The Summit of First Ladies and Gentlemen (Ukraine)

Estimated reach: 5–10 million impressions.

*Taking into account major media outlets (BBC, CNN, Washington Post, AP News, Time Magazine, Reuters, The Independent, etc.), sports media, social platforms, and event coverage, the total media reach is estimated at 105 million impressions worldwide since February 2022.