Sports diplomacy projects

Sports diplomacy is an area in which the Foundation has been actively working since the outbreak of full-scale war. The main goal is to build trust and promote productive relations with international partners, as well as to support the state in achieving its diplomatic goals. This type of soft power works through encouragement rather than coercion. Sport, particularly tennis, is an effective tool for such work.

Key positions:

• Participation in and organization of international sporting events
• Communicating one's message through sports diplomacy during events that are not directly related to sports.
• Conducting charity events and initiatives.
• Working abroad with international organizations, embassies, the Ukrainian community, volunteers, and fans.
• Constant presence in the international media.