Setanta Sports, the international sports broadcaster, and the Svitolina Foundation, a charitable organization, have announced a new stage of cooperation in supporting young Ukrainian tennis players.

The main goal of the new campaign is to raise funds for the foundation's Individual Grant Program. This campaign will be implemented through joint media activities of Setanta Sports and Svitolina Foundation.

A program of individual support for promising players aged 12 and over. The grants are exclusively targeted and cover expenses related to developing a tennis career: tennis and general physical training, court rentals, training at Ukrainian and international tennis centers, and trips to international tournaments.

 ‘Supporting the next generation of athletes is an important part of Setanta Sports' mission. By working with the Svitolina Foundation, we are pleased to reaffirm our commitment to Ukrainian sport. Using our resources, we aim to raise awareness and funds to help young talent reach their potential. This initiative is also in line with our belief in supporting local sports. We are committed to giving local talent the visibility they deserve. And we are open to opportunities to positively impact their careers,’ commented Yaroslav Chuiko, Head of Brand at Setanta Sports.

 ‘At the Svitolina Foundation, we strive to provide new opportunities for young athletes living and training in Ukraine. We believe participation in the Foundation's programs contributes to their professional and personal development. We appreciate Setanta Sports for continuing cooperation and supporting the individual grant program for young talents. Perhaps these children will become the next generation of Ukrainian sports stars,’ said Anna Popovchenko, CEO at Svitolina Foundation.

Setanta Sports has previously successfully cooperated with the Svitolina Foundation as part of the ‘Cheer for Ukrainian Women’ campaign. The previous initiative involved fundraising and free broadcasting of all matches featuring Ukrainian tennis players at the Wimbledon Championships.

Champions make changes!

Source: Setanta Sports press office

Date: 14 October, 2024

Contact information for the media:

Serhii Mishchenko, PR & Communications Lead at Setanta Sports

smishchenko@setantasports.com

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About Setanta Sports

Setanta Sports is an international sports broadcaster with over 20 years of experience in broadcasting top sporting events.

Setanta Sports is Eurasia's No. 1 sports broadcaster, with TV channels and an OTT platform available in thirteen countries. With a single subscription, viewers can enjoy the best live and recorded sports content: English Premier League, Bundesliga, Ukrainian Premier League, NBA and Euroleague basketball, NHL, all UFC and Formula 1 events, ATP and WTA tennis tournaments, and much more. All details are available at setantasports.com.

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About Svitolina Foundation

Svitolina Foundation is a charitable organization that has been working hard since 2019 to identify and support young talents and create the right conditions for them for the future of Ukrainian tennis. Over the past five years, more than 1,000 participants have joined the Foundation's programs.

Following the outbreak of Russia's large-scale war against Ukraine in February 2024, the Foundation launched new areas of activity: assistance to athletes and their families fleeing the war, a psychological support program for athletes, sports diplomacy, and a series of tournaments with grant support for children living and training in Ukraine.

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